Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Moore, Elizabeth S. and Lutz, Richard J. "Children, advertising, and product experiences: A multimethod inquiry." Journal of Consumer Research. Gainesville: Jun 2000.Vol.27, Iss. 1 < http://proquest.umi.com/pqdweb?index=1&did=56514506&SrchMode=1&sid=1&Fmt
Advertising to Children
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996)."Translating Values Into Product Wants." Journal of Advertising Research. Vol. 36.
Brand Identity Standards
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).
Selling Beer to Argentina
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).
Local Internet Services (ISP) Business
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