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Advertising vs. Publicity in Public Relations.
A comparison of the importance of advertising versus publicity in the PR world. — 650 words; 2 sources;
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	3	Sources list for ADVERTISING VERSUS PUBLICITY IN PUBLIC RELATIONS ADVERTISING
	Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1. Public Relations Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics The Differences Between Marketing, Advertising, and Public Relations.(Industry Trend or Event) OfficeSolutions; 12/1/2000; Hart, Rebecca Church Business PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1. Public Relations