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Papers Available for Advertising To Women On The Web |
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Sources list for ADVERTISING TO WOMEN ON THE WEB |
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Latin American and Caribbean Women's Health Network. (1999). "Eliminating sexist advertising." Women's Health Journal 3-4/99: 36-7.
Women in South America
Honey, Maureen. "Remembering Rosie: Advertising Images of Women in World War II." The Home-Front War: World War II and American Society Ed. Kenneth Paul O'Brien and Lynn Hudson Parson. Westport: Greenwood, 1995.
Office of War Information (OWI) and Women
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Maddox L. Measuring Web Advertising Effectiveness In China. Journal Of Advertising Research. 1 Mar. 2003.
Global Marketing Differences
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
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