Raphel, Murray. 2005. "10 advertising techniques that work." Art Business News, March.
Video Advertising
"Pros and cons of various research techniques." Riger Advertising. Available: http://www.riger.com/know_base/research/pros.html (Accessed 2005, January 23).
Questionnaires and Focus Groups
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Levinson, Jay Conrad. Guerrilla Advertising : Cost-Effective Techniques for Small-Business Success. Boston: Houghton Mifflin, 1994.
Procter and Gamble (P & G)
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