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Sternthal, Brian. "Advertising Strategy" in Kellogg Marketing, ed. Dawn Iacobucci (new York: John Wiley & Sons, 2001): 218-71
Managing Marketing Communications
Sternthal, Brian. "Advertising Strategy" in Kellogg Marketing, ed. Dawn Iacobucci (new York: John Wiley & Sons, 2001): 218-71
Managing Marketing Communications
KANSO, ALI. "International Advertising Strategies: Global Commitment to Local Vision." Journal of Advertising Research 32, 1 (1992): 10-14.
Marketing Challenges
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bogart, Leo: Strategy in Advertising (1990) Lincolnwood IL: NTC Business Publications
Global Advertising Agencies
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