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Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
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Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
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Politics of Advertising
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AdvertisingThis paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations. -- 1,575 words; 7 sources; www.termpapers2000.comAdvertising PersuasionA discussion of the history, influence and power of advertising. -- 1,948 words; 5 sources; MLA www.termpapers2000.comPersuasion In AdvertisingExamines components of effective ads (source, message, channel, receiver), subliminal ads and examples. -- 2,250 words; 10 sources; www.termpapers2000.comThe Impact of Advertising and PersuasionA look at the persuasive impact of advertising upon American culture. -- 2,313 words; 5 sources; MLA www.termpapers2000.comTV AdvertisingThis paper discusses the social and psychological methods of persuasion used in TV advertising: Short spots, product image, values and lifestyles, focus groups, culture-commercial feedback and appeal to women. -- 1,125 words; 7 sources; www.termpapers2000.com |
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