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The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Carling, B.A., Castelberry, S.B. & French, W. "The ethical framework of advertising and marketing research practitioners: A moral development perspective." Journal of Advertising, 22(2), 1993:39
Ethics in Business
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Hoffman, M. L. (1984) "Empathy, its limitations, and its role in a comprehensive moral theory," in Morality, Moral Behavior, and Moral Development, eds. W. Kurtines and J. Gewirtz, New York: Wiley, pp. 283-302
Character Education in American Schools
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