Vestergaard, Torben and Kim Schroder. The Language of Advertising. New York: Blackwell, 1985.
Consumer Behavior
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
O'Barr, W., & Atkins, B. (1980). "Women's language" or "powerless language"? In S. McConnell-Ginet, R. Borker, & N. Furman, (eds), Women and language in literature and society. New York: Praeger, pp. 93-110.
Language Differences between Men and Women
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