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ADVERTISING INFLUENCE WOMEN'S BUYING BEHAVIOUR Definition by WordNet

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Sources list for ADVERTISING INFLUENCE WOMEN'S BUYING BEHAVIOUR

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

The European Advertising Standards Alliance. "Survey on Self-Regulation for Advertising and the Portrayal of Women and Men in Europe." Executive Summary Report. Brussels, Belgium.
Milk

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Bibliography: Kerber, L. K., and de Hart, J. S., Women's America: Refocusing the Past, 4th ed.Lebra, J., Paulson, J., and Powers, E., eds., Women in Changing Japan (1976); Matthews, G., The Rise of Public Woman: Woman's Power and Woman's Place in the Unit
The Working Woman

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ADVERTISING INFLUENCE WOMEN'S BUYING BEHAVIOUR essays

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