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Advertising and Consumerism
Discussion about how advertisers target and take advantage of consumers. — 2,353 words; 4 sources;
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Advertising or P.S.A.
This paper discusses the matter of the advertising of alcohol. — 916 words; 5 sources; APA
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Ethical Advertising
Investigates the ethics surrounding advertising and the legal steps which can be taken to ensure that unethical advertising does not go unpunished. — 3,650 words; 5 sources;
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"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Clark, J.W., Hyman, M.R. & Tansey, and R. "Research on advertising ethics: Past, present and future." Journal of Advertising, 23(3):5
Ethics in Business

"Ethics in Advertising". Pontifical Council For Social Communications. Retrieved from http://www.vatican.va/roman_curia/pontifical_councils/pc cs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html Accessed on 23 May, 2005
Manipulation Tactics

Carling, B.A., Castelberry, S.B. & French, W. "The ethical framework of advertising and marketing research practitioners: A moral development perspective." Journal of Advertising, 22(2), 1993:39
Ethics in Business

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising


 

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