Miller, Karl E. (2006). Anti-tobacco advertising has positive effects on adolescents. American Family Physician, v73 n6, 1084.
Television Exposure
Maddox L. Measuring Web Advertising Effectiveness In China. Journal Of Advertising Research. 1 Mar. 2003.
Global Marketing Differences
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The Economic Impact of Michael Jordan
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The Economic Impact of Michael Jordan
Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement
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