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Advertising and Promotion in Consumer Markets
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday. — 2,521 words; 20 sources; MLA
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Gender Stereotypes in Advertising
A discussion of how gender influences the way marketers advertise. — 3,702 words; 4 sources; APA
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Advertising
This paper studies advertising by looking at three advertising articles. — 900 words; 3 sources;
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Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Rohlinger, Deana A. (2002) Eroticizing men: Cultural influences on advertising and male objectification. Sex Roles: A Journal of Research, p. 61+.
Marketing to Gay Consumers

Anonymous: "How Will New International Regulations Affect Advertising" Advertising World, February, 1985
Global Advertising Agencies

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