Phillips, Michael. Ethics and Manipulation in Advertising: Answering a Flawed Indictment. Connecticut: Quorum Books, 1997.
Cosmetic Surgery
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Otnes, Cele & Linda M. Scott. "Something Old, Something New: Exploring the Interaction between Ritual and Advertising." Journal of Advertising, 25.1, 1996. Accessed at www.questia.com.
Diamond Advertising and Civil Strife
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Social Context of Language in AdvertisingThe following paper examines the social context of language in advertising and the way in which companies manipulate the language in adverts to persuade the consumer to buy their products. -- 1,354 words; 4 sources; MLA www.termpapers2000.comAdvertisingThis paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations. -- 1,575 words; 7 sources; www.termpapers2000.comAdvertisingA look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising. -- 1,800 words; 5 sources; www.termpapers2000.comLanguage of AdvertisingThis paper discusses advertising, the seduction and manipulation of consumers through the written word: Symbols, color, status appeal, typeface, setting and implied messages. -- 1,350 words; 4 sources; www.termpapers2000.comConsumer Manipulation through AdvertisingThis paper discusses consumer manipulation through advertising: Sexual and other stimulants to influence purchase, movie stars, subliminal seduction and stereotyped thinking to trade on the consumer's lack of self-confidence and fears. -- 2,025 words; 6 sources; www.termpapers2000.com |
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