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The Powers of Advertising and its Negative Effects on the Consumers
Explores the evolving view of the purpose of marketing activities. — 12,636 words; 33 sources; APA
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Advertising and Children
A description of the effect of advertising on children. — 1,785 words; 6 sources; APA
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Advertising and Appearance Anxiety
An analysis of the effects that advertisements have on appearance anxiety within the female population. — 1,048 words; 12 sources; MLA
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Advertising and Self-concept
A discussion regarding the relationships between the success of advertising and a person's self-concept. — 3,375 words; 10 sources;
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Wal-Mart Advertising and Mass Communication
This paper presents a proposed study that analyzes the impact of Wal-Mart's advertisements. — 1,915 words; 9 sources; APA
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Sources list for ADVERTISING AND ITS EFFECTS
  
 
Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.
Procter and Gamble (P & G)

Fernandez, K.V. 2000, 'The effectiveness of information and color in yellow pages advertising', Journal of Advertising, vol. 29, iss. 2 (Summer), pp. 61-73.
Survey Methods for Educational Research

Chuang, Shin-Chieh, and Chia-Ching Tsai. "The Impact of Consumer Product Knowledge on the Effect of Terminology in Advertising." Journal of American Academy of Business 7.1 (2005): 223.
Procter and Gamble (P & G)

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics