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Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
LASKEY, HENRY A., ELLEN DAY, and MELVIN R. CRASK. "Typology of Main Message Strategies for Television Commercials." Journal of Advertising 18, 1 (1989): 36-41.
Toyota Prius
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Wright, John W. The Commercial Connection: Advertising and the American Mass Media. New York: Dell, 1979.
Advertising to the '60s Generation
Rapping, Elayne. "Commercials: Television's Ultimate Art Form." American Advertising and the Subtle Art of Advertising.
Consumerism
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