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Children and Advertising
This paper reviews three articles discussing the issue of children being bombarded daily by advertising, and the effect that these advertisements have on our children, and society as a whole. — 2,025 words;
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Advertising and Promotion in Consumer Markets
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday. — 2,521 words; 20 sources; MLA
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Measuring Advertising and Media Effectiveness
The paper compares and contrasts the traditional approaches to measuring advertising and media effectiveness versus the digital ones. — 1,210 words; 4 sources; MLA
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"How Magazine Advertisement Works"; Copyright PPA 1998; http://www.realnames.com/Resolver.dll?provider=1&realName=How+Magazine+Advertisement+works
Internet Marketing and Advertising

Abernethy, A. M., & Wicks, J. L. (1998). Television station acceptance of aids prevention psas and condom advertisements. Journal of Advertising Research, 38(5), 53.
Combatting the AIDS Epidemic

Goffman, Erving ([1976] 1979): Gender Advertisements. New York: Harper & Row Foot note 1: Renate L Welch, Aletha Huston-Stein, John
Sexism in Advertising

Clinton, B. (1997) Liquor advertisements should not be televised Retrieved October 23, 2004, from Gale Group. http://galenet.galegroup.com
Alcohol Commercials and Teens

Rouner, D., Slater, M.D., & Domenech-Rodriguez, M. (2003). Adolescent evaluation of gender role and sexual imagery in television advertisements. Journal of Broadcasting & Electronic Media, 47(3), 435. Retrieved March 4^th, 2005, from ProQuest database. [J
Controversial Television Advertising

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