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The Product Life Cycle
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Crestor
"Product Life Cycle". 2003. Digital Learning Resources. May 15 2003 http://www.tutor2u.net/business/marketing/products_lifecycle.asp
The Computer Technology Cycle
Bernstein, Abraham, and Christian Shuchan (1996). Document and process transformation during product life cycle. Retrieved on September 10, 2003 from http://www.inf.ethz.ch/personal/schucan/ipic.html.
The Product Life Cycle
Harrington, J.W. (2002, April). Product Life Cycle. In International Trade Theory. Available: http://faculty.washington.edu/jwh/349lec03.htm
Brand Names Versus Generics
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