Cravens, David W. "Business Strategy and Competitive Advantage," in Strategic Marketing, Boston: Irwin, 1998.
The Planning Process
Kaounides, Lakis C. "Science, Technology, and Global Competitive Advantage: The Strategic Implications of Emerging Technologies for Corporations and Nations." International Studies of Management & Organization 29.1 (1999): 53+. Questia. 3 Dec. 2004 <http:
Technological Progress
Cravens, David W. "Business Strategy and Competitive Advantage" in Strategic Marketing. Boston: Irwin, 1998.
"Raytheon: Defender of the Rainforest"
Meyer, G. Dale, Tucker Mary L., Westerman, James W. (1996) Organizational Communication: Development of Internal Strategic Competitive Advantage. The Journal of Business Communication. 33: 1. Pg.51+.
Conflict
CIC (2006) Leveraging Technology for Strategic Advantage in China's Emerging Market Economy: www.cic.sfu.ca [03 August 2006].
Internationalization Challenges and Strategies in China
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