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ADIDAS USING CELEBRITY ENDORSEMENT Definition by WordNet

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Sources list for ADIDAS USING CELEBRITY ENDORSEMENT

KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan

Steer, Toni. "The Atkins Diet: apparent endorsements by glamorous celebrities have boosted the popularity of this high protein, low carbohydrate diet." Practice Nurse, (2003): Nov, 44-47.
The Atkins Diet vs. the Drug, Xenical

Adidas. Consumer Information. November 26, 2003, http://www.adidas.com
Nike vs. Adidas

Altman, Howard. Celebrity Culture. CQ Researcerh v. 15-11. March, 2005.
Celebrity Culture

Purdum, Todd. "Government by Celebrity Is Already Asserting Itself." New York Times (Oct. 12, 2003): WK1.
Celebrity Politics

 

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ADIDAS USING CELEBRITY ENDORSEMENT essays

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