Adidas. Consumer Information. November 26, 2003, http://www.adidas.com
Nike vs. Adidas
Crowther, D. (2004). Positioning: How to own a piece of your customer's mind. Public Relations and Publicity Blog. Retrieved April 23, 2005 from [2]http://101publicrelations.com/blog/positioning_h ow_to_own_a_piece_of_your_customers_mind_000268.html Crowther, D. (2004). Positioning: How to own a piece of your customer's mind. Public Relations and Publicity Blog. Retrieved April 23, 2005 from [2]http://101publicrelations.com/blog/positioning_h ow_to_own_a_piece_of_your_customers_mind_000268.html
PR Communications Analysis
Kruczynski, Leonard R. *Global Positioning System.* Microsoft Encarta Encyclopedia 2004.
Navstar Global Positioning System
Taha, Osama. (2004). "How to design your positioning strategy." Smithfam.com, Retrieved April 11, 2005: http://www.smithfam.com/news.oct00x.html
Positioning Strategy
Woodruff, David. "An Adrenalin Rush at Adidas" Business Week, May 4, 1998.
Nike vs. Adidas
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