Unilever. Unilever Annual Report & Accounts and Form 20-F 2002. 2002. Retrieved October 21, 2003. URL: <http://www.unilever.com/Images/3_8325.pdf>
Multiple Branding Strategy at Unilever
Sitkin, S. Pablo, A. (1999). The Neglected Importance of Leadership in Mergers and Acquisitions Mergers and acquisitions: Managing culture and human resources. Stanford University Press.
Mergers and Acquisitions
Unilever. "Omo." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/omo.asp?>
Multiple Branding Strategy at Unilever
Unilever. "Home and Personal Care." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/hpc/>
Multiple Branding Strategy at Unilever
Unilever. "Brands." 2003. Retrieved October 21, 2003. URL: <http://www.unilever.com/brands/>
Multiple Branding Strategy at Unilever
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