Bly, Robert W. (1985). The Copywriter's Handbook. New York: Henry Holt and Company, LLC.
The World of Advertising
Bly, Robert "A Little Book on the Human Shadow". New York: Harper Collins. 1988.
Literary Review: Threats to Liberty in Modern America
Bly, Robert. (1988). A little book on the human shadow. San Francisco: HarperCollins.
Jung and the Shadow
Selfe, Cynthia L, and Richard Selfe. "Writing as Democratic Social Action in a Technological World: Politicizing and Inhabiting Virtual Landscapes." Nonacademic Writing: Social Theory and Technology. Eds. Ann Hill Duin and Craig J. Hansen. Mahwah, NJ:
Literacy and Web-Based Education
Sriniva, Tulasi. (3 April 2004) "When food defines culture: The gastronomic landscape that we inhabit is shifting." Deccan Herald. Retrieved 26 Mar 2005 at http://www.deccanherald.com/deccanherald/apr302004/liv3.asp
International Marketing Campaigns (IMC)
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