Spragins, Ellyn. "Q & A with Jim Collins: Secrets to Success." Fortune. June 2005. 19 September 2005. http://www.fortune.com/fortune/smallbusiness/ managing/articles/ 0,15114,361056,00.html>
Marriott Hotels
Jack Welch: 'It's all in the sauce' 2005. Fortune. http://www.fortune.com/fortune/subs/print/ 0.15935.1043673.00.html
Competitive Strategy
Stipp, D. "The Coming Hydrogen Economy." Fortune Magazine. Oct. 10, 2001. Accessed Apr. 8, 2004: http://www.fortune.com/fortune/search?query=praxair&publication_id=6
Praxair Analysis
Fortune.com <http://www.fortune.com/fortune/fortune500?promoid=cnnmoney>.
Advertising Campaigns
Sellers, Patricia. "The Business of Being Oprah." Fortune.com. 1 April 2002. 25 Nov. 2003, pp. 1-5. < http://www.fortune.com/fortune/subs/article/0,15114,369068-1,00.html >
Oprah Winfrey
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