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Marketing Principles
An analysis of how the correct marketing principles are required to manage a successful business. — 1,780 words; 16 sources; APA
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Market Segmentation
A look at the use of market segmentation in direct and conventional marketing. — 1,150 words; 5 sources; MLA
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Nestl? Products Marketing
An in-depth look into the successful international marketing strategy of Nestle Products. — 13,200 words; 25 sources; MLA
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Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), p. 22.
Information Technology and the Small Business


 

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