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McFarland, R.G. (2003), `Crisis Of Conscience: The use Of Coercive Sales Tactics and Resultant Felt Stress In The Salesperson', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 311
Personal Selling

Sallee, A. and Flaherty, K. (2003), `Enhancing Salesperson Trust: An Examination Of Managerial Values, Empowerment and The Moderating Influence Of SBU Strategy', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 229
Personal Selling

Williams, K., Spiro, R., and Fine, L. (1990). The Customer-Salesperson Dyad: An Interaction Communication Model and Review, Journal of Personal Selling and Sales Management, 10(3), 29-43.\001
Consumer Psychology and Marketing Performance

Williams, K., Spiro, R., and Fine, L. (1990). The Customer-Salesperson Dyad: An Interaction Communication Model and Review, Journal of Personal Selling and Sales Management, 10(3), 29-43.\001
Business Management in China

Williams, K., Spiro, R., and Fine, L. (1990). The Customer-Salesperson Dyad: An Interaction Communication Model and Review, Journal of Personal Selling and Sales Management, 10(3), 29-43.\001
Customer Retention