Potter, David "The Quest for the National Character", The Character of Americans, A Book of Readings, The Dorsey Press, Illinois, 1970.
The Effects of Social Policy on Society
Sellers, Patricia. "The Business of Being Oprah." Fortune.com. 1 April 2002. 25 Nov. 2003, pp. 1-5. < http://www.fortune.com/fortune/subs/article/0,15114,369068-1,00.html >
Oprah Winfrey
Fortune.com <http://www.fortune.com/fortune/fortune500?promoid=cnnmoney>.
Advertising Campaigns
Hay Group: Fortune. (2005). Fortune Most Admired Company Research. Retrieved online February 14, 2006, from http://www.haygroup.com/fortune/about.asp
Organizational Design
Jack Welch: 'It's all in the sauce' 2005. Fortune. http://www.fortune.com/fortune/subs/print/ 0.15935.1043673.00.html
Competitive Strategy
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