Nickols, F. 2000. Industry analysis a la Michael Porter. Five Forces Affecting Competitive Strategy. Distance Consulting. http://home.att.net/~nichols/five_forces.htm
Competitive Strategy
QuickMBA. "Porter's Five Forces." Retrieved March 27, 2004. Available: http://www.quickmba.com/strategy/porter.shtml
"Five Forces Analysis of Competitive Structure"
British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways
Recklies, D. (2001). "Porters Five Forces Management Models." 7, November, 2004: http://www.themanager.org/Models/p5f.htm
Porter’s Five Forces Model
British Airways Web Site (2004). At [1]http://www.ba.com
The Airline Industry and British Airways
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