"Corona Extra Enjoys Int'l Dominance Corona Extra, the flagship beer for Grupo Modelo, has been the No. 1 beer company in Mexico for many years, and today reigns as the leading export from Mexico, in effect serving as Mexico's ambassador to the world." Ko
Corona in Europe
Scheinman, Marc N. "Beer Baron: Grupo Modelo CEO Carlos Fernandez sets a deadline for catapulting his company into the world's Top 5 beer brewers--2004." Latin CEO: Executive Strategies for the Americas; 1/1/2000; Highbeam Research. 19 November 2004 http:
Corona in Europe
Boston Beer Company. (2004). Company Overview. Retrieved on April 10, 2005, from [1]http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview
Samuel Adams Beer
Phone interview with Robert H. Hall, Vice President of Brand Development for the Boston Beer Company
Samuel Adams Beer
Boston Beer Company. (2004). Company Overview. Retrieved November 1, 2004, from http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview
Selling Beer to Argentina
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