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Sources list for 7S FRAMEWORK MCKINSEY MARKETING
  
 
Chao, D. King, V. Everson, J. (2002)A strategic framework for partnering. McKinsey and Co.
Design for an Effective Partnership or Alliance

Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing

Aitken, M., & Holt, F. (2000). A prescription for direct drug marketing. The McKinsey Quarterly, 82.
Pharmaceutical Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications