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The Four P's of Marketing
An explanation of the four P's of marketing, using American Airlines as an example. — 1,924 words; 7 sources; MLA
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Principles of Marketing
A discussion on the theory of marketing, the four Ps, and the use of the SWOT analysis in marketing. — 1,453 words; 4 sources; MLA
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Definition of Marketing
An essay that defines the term 'marketing' and discusses its importance to the success of a business. — 1,125 words; 2 sources;
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The Definition of Marketing
Examines the various definitions of marketing and how the term has come to encompass many different marketing strategies, techniques and tools. — 900 words; 2 sources;
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Environmental Factors of Marketing
This paper examines the PepsiCo company and looks at its international operations while concentrating on aspects of marketing. — 1,125 words; 1 sources;
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Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Greene, Walter E., Gary D. Walls, and Larry J. Schrest. "Internal Marketing. The Key to External Marketing Success." Journal of Services Marketing 08.4 (1994): pp. 5-13.
Compensation and Benefits in the IT Industry

Greene, Walter E., Walls, Gary D., & Schrest, Larry J. (1994). Internal Marketing. The Key to External Marketing Success. Journal of Services Marketing, 08, 4, pp. 5-13
The Human Resource Department

James, D. (2002, February 18). Skoda is Taken from Trash to Treasure: TV Campaign Boosts Car's Brand Mileage. Marketing News. Chicago. Vol. 36: 4, p. 4+. Retrieved Nov. 2, 2004: http://college.hmco.com/business/gillespie/global_marketing/1e/students/readi
Skoda

Marcus, George E. "Meanings of the Market: The Free Market in Western Culture." Journal of the Royal Anthropological Institute 4.4 (1998): 804.
Cultural Learning Experience