Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Elkin, T. & Halliday, J. Automakers Embrace Net Ads. Advertising Age, 74. 18-20.
Internet Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Fitzgerald, Kate. (June 10, 2002). Cable wrestles with liquor ads. Advertising Age, Vol. 73, Issue 23, p. 16.
Mothers Against Drunk Driving
Edwards, Steven M. (2002) Forced exposure...pop up ads. Journal of Advertising 31(3) p. 83-84
Internet: Past, Present, and Future
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